Commercial Video Production Across Alberta
TV commercials, digital advertising, brand campaigns, product demos and promotional video production for Alberta businesses in Edmonton, Calgary, Red Deer and beyond.
Alberta's Commercial Video Production Partner
Commercial video advertising is the most powerful medium available for building brand awareness, driving purchase intent, and creating lasting emotional connections between Alberta consumers and the businesses that serve them. A well-produced commercial doesn't just communicate a message — it creates a feeling. It makes audiences associate your brand with specific emotions, values, and aspirations that inform their purchasing decisions long after they've forgotten the specific content of the ad. BOMCAS Media brings this understanding of commercial storytelling to every Alberta advertising production we undertake.
We work with Alberta businesses across every sector — retail, hospitality, real estate, automotive, food and beverage, professional services, oil and gas, healthcare, technology, and more — to produce commercial video that competes with the production standards of major market advertising while being conceived and executed by a team that genuinely understands the Alberta market, audience, and competitive landscape. Whether your campaign runs on local television, YouTube, Facebook, or programmatic digital channels, BOMCAS Media produces commercial video that performs.
Commercial Video Production Services
TV & Broadcast Commercial Production
Television remains a significant advertising channel for many Alberta businesses targeting broad local audiences — particularly in the automotive, real estate, retail, and home services sectors. BOMCAS Media produces broadcast-quality commercials meeting the technical standards required for local and regional television broadcast in Alberta, including Rogers TV, Global Edmonton and Calgary, CTV Edmonton and Calgary, and other regional stations.
Our broadcast commercial productions are fully managed — from concept development and scriptwriting through casting, location scouting, production day, and post-production (editing, colour grading, voice-over recording, sound design, and music licensing). We deliver in all broadcast formats required by your media buyer or station, and provide digital cut-down versions for your online advertising simultaneously.
Digital & Social Media Advertising
Digital video advertising — pre-roll ads on YouTube, Facebook and Instagram video ads, TikTok ads, LinkedIn video ads, and programmatic digital video placements — has become the primary commercial video medium for many Alberta businesses reaching targeted audiences online. BOMCAS Media produces digital advertising content optimized for each platform's unique technical requirements, audience expectations, and performance dynamics:
- YouTube pre-roll — 6-second bumper ads and 15/30-second unskippable and skippable ads
- Facebook & Instagram video ads — feed ads, Stories ads, and Reels content in all aspect ratios
- TikTok advertising — native-feel vertical video content that performs with Alberta's younger demographics
- LinkedIn video ads — professional B2B advertising content for Alberta's business audience
- Programmatic digital video — 15/30-second video formatted for ad network placement
- Over-the-top (OTT/CTV) — streaming platform ads reaching cord-cutters
Ready to Launch a Commercial Video Campaign in Alberta?
Contact BOMCAS Media to discuss your advertising brief, timeline, and budget. We work with Alberta businesses of all sizes to produce commercial video that delivers measurable results.
Brand Campaign Video Production
Brand campaigns are multi-asset video productions built around a central creative concept — a consistent story, visual language, and emotional tone that unfolds across multiple spots, lengths, and formats. Brand campaigns are more strategically sophisticated than single-spot productions, requiring a conceptual framework that can extend across multiple executions while maintaining coherence and building cumulative brand equity. BOMCAS Media produces brand campaign video for Alberta companies ready to invest in building a distinctive, recognizable brand voice in their market.
Product Demonstration Videos
Product demonstration videos are among the highest-converting commercial video formats for businesses selling physical products, software, or services with specific functional features to communicate. A well-produced product demo shows exactly what your product does, how it works, and why it matters in a 60–120 second video that answers the buyer's key questions and removes purchase hesitation. BOMCAS Media produces product demo videos for Alberta businesses ranging from consumer product launches to industrial equipment demonstrations and software product walkthroughs.
Restaurant & Hospitality Promotional Videos
Alberta's restaurant, hotel, and hospitality industry requires commercial video that makes audiences hungry, eager, and emotionally compelled to make a reservation. BOMCAS Media's hospitality promotional videos — food videos that capture steaming dishes with cinematic beauty, restaurant atmosphere videos that communicate the experience of being there, hotel and resort promotional content that inspires wanderlust — help Alberta hospitality businesses fill tables and rooms by making their offerings irresistible on screen.
Real Estate Commercial Video
Real estate developers and luxury property sellers increasingly use commercial-quality promotional videos to market developments and high-value listings — videos that go well beyond standard property walk-throughs to create aspirational lifestyle narratives around living in a particular development, community, or luxury property. BOMCAS Media produces commercial-quality real estate video for Alberta developers, luxury realtors, and resort property marketers.
Our Commercial Production Process
- Creative brief & concept — develop advertising concept, target audience insight, and key message
- Script & storyboard — visual script and detailed shot-by-shot storyboard for client approval
- Pre-production — locations, casting, crew, equipment, and scheduling
- Production — cinema-grade camera crew, professional lighting, location or studio
- Post-production — edit, colour grade, sound design, VO, music, graphics, format deliverables
Commercial Video Production for Alberta Brands
From local business commercials to multi-platform brand campaigns, BOMCAS Media delivers commercial video that builds your Alberta brand and drives results. Contact us today to start planning.
Frequently Asked Questions
We produce a full range of commercial video content: television commercials, digital advertising pre-rolls (YouTube, Facebook, Instagram, programmatic), brand story campaigns, product demonstration videos, retail and seasonal promotional videos, real estate property videos, restaurant and food brand videos, automotive dealership commercials, service industry promotional videos, and lifestyle brand content. We work with local Alberta businesses, regional brands, and national advertisers with Alberta-based production needs.
Our commercial production process begins with a thorough brief — understanding your product or service, target audience, brand guidelines, key message, and media placement plan. We develop concept options, select the strongest approach, and build a detailed pre-production plan covering scriptwriting, storyboarding, location scouting, casting (if needed), crew scheduling, and equipment planning. Production is executed with a professional crew and cinema-grade camera equipment. Post-production delivers a broadcast-quality final cut in all required formats and specifications for your media buyer.
Yes — digital video advertising is now a larger part of our commercial production work than traditional TV. We produce 6-second bumper ads, 15-second pre-rolls, 30-second digital commercials, and 60-second brand story pieces optimized for YouTube, Facebook, Instagram, TikTok, LinkedIn, and programmatic digital advertising. We understand the specific technical requirements, aspect ratios, and performance dynamics of each platform and produce accordingly.
Yes — for commercial productions requiring on-camera talent, we coordinate casting through our network of Alberta talent agencies and on-camera talent. We develop casting briefs, conduct auditions or review agency submissions, and select talent aligned with your brand and campaign concept. We can also work with non-actor employees or customers for authentic testimonial-style commercial content. All on-camera talent appearing in finished commercial productions have appropriate model release agreements in place.
Commercial video production budgets in Alberta vary enormously based on complexity, crew size, locations, talent requirements, and post-production scope. Entry-level local business commercials for digital platforms start from approximately $3,000–$5,000 for a simple, well-produced 30-second spot. Mid-range brand campaign productions run $8,000–$25,000. Full broadcast TV commercial productions with location builds, larger crews, professional cast, and comprehensive post-production can range from $30,000 to $100,000+. We provide transparent budget estimates based on your creative brief and production requirements.
Absolutely — efficient multi-asset productions are one of the key advantages of working with an experienced production company. From a single well-planned shoot day, we can produce a 30-second hero commercial, multiple cut-downs (15-second, 6-second), vertical social media versions (9:16 for Instagram Stories and TikTok), square formats for Facebook, a longer 60-second digital version, and B-roll footage for ongoing content creation. Strategic pre-production planning maximizes the content output from each production day.
Ready to Book BOMCAS Media for Your Event?
Contact us today to discuss your photography, videography, or livestreaming needs. We serve Edmonton, Calgary, Red Deer, and communities across Alberta.